Indian celebrity influencers on Instagram and YouTube are reportedly earning substantial sums for their content, with figures ranging from 77 lakh to 15 lakh per video on Instagram and 71 lakh to 25 lakh per video on YouTube. These insights come from a recent analysis conducted by marketing firm Kofluence.
According to the analysis, the earning potential for Indian content creators is significant, with average monthly earnings ranging from 220,000 to 22 lakh. This includes micro-influencers, who typically have a follower count between 10,000 to 1 lakh and an engagement rate of 1.5 to 2%.
The findings shed light on the lucrative nature of influencer marketing in India, highlighting the growing impact and value of social media influencers across various platforms.